According to Marshall McLuhan “Medium is the Message”. But seriously what does that even mean? this three-word statement has the motive to be extremely ambiguous, or is it like McLuhan says “we tend to focus on the obvious”. McLuhan’s way of thinking is evident within his statement. When I first read this statement I was like “OH, of course, the mediums is the message, obviously.” Nope, after reading What is the Meaning of The Medium is the Message? by Mark Federman I found that this was exactly how McLuhan was anticipating people react. However, he believes the obvious shouldn’t alway be that obvious. Here it is McLuhan ideology behind his above statement: “We can know the nature and characteristics of anything we conceive or create (medium) by virtue of the changes – often unnoticed and non-obvious changes – that they effect (message.)”
Medium: An extension of one’s body, changes and growth. Anything that produces change.
Message: The change, invention of something new that is introduced.
Thus “The medium is the message:”
My example of this is Youtube it is an extremely powerful medium, you don’t know how to tie a tie? -Youtube! Want to show people how to do makeup? -Youtube! Want to record your day to day life and make it your paying job? -Youtube!…Youtube allows people to make an extension of themselves. It introduces and produces millions of new ideas. It is a marketing tool, it is consumerism and it is consuming.